PUMA is partnering for the first time with Amsterdam-based menswear label Daily Paper to create a collection inspired by the Amsterdam brand’s African roots.
The PUMA X Daily Paper Spring/Summer 2017 collaboration reinvented stables from the PUMA archives featuring lines, color blocks and graphic patterns by merging East African influences – notably the Maasai cricketers – and contemporary cuts. The collection is also labeled with rubber.
The Spring PUMA x Daily Paper collection is currently available at PUMA.com and selected retailers. The Summer range will be available in stores from April.