PUMA announced its collaboration with rapper Big Sean who joins the sports brand as creative collaborator and brand ambassador.
His name was added to the long list of PUMA’s ambassadors: Rihanna, Young Thug, Cara Delevingne, Meek Mill and lately The Weeknd.
Big Sean will be working to create an exclusive collection that will be available in spring 2018. He will also be the ambassador for the upcoming Puma Classics summer campaign. Moreover, PUMA will be the official sponsor of the singer’s next tour “I Decided”.
“We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family,” said Adam Petrick, PUMA’s Global Director for Brand Marketing.