Last Wednesday night, on the second day of Paris Fashion Week, the Swedish giant H&M showcased its STUDIO Spring/Summer 2017 collection available for the first time in “see now, buy now”.
Unveiled at the iconic Tennis Club de Paris, the collection featured a stellar cast of models including Jordan Barrett and Luis Borges, alongside their female it-girls Gigi and Bella Hadid, Adwoa Aboah and Amber Valletta.
The men’s collection combines sportswear inspiration with casual and classic pieces of the men’s wardrobe. The palette is restricted, dominated by monochromatic shades: black, white and khaki, enlighted by the bright pink and highlighted by the transparent fabrics which add a feminine touch.
The H&M STUDIO SS17 collection is now available in around 180 selected stores, as well as online at hm.com.