Converse Forever Chuck

Converse has released a short campaign film “Forever Chuck,”

in Footwear by

Converse launches its new campaign “Forever Chuck”, paying tribute to the new generation nonconformist.

Directed by director Karim Huu Do, the campaign short film, part of the advertising campaign of the same name that Converse kicked off in February, tells the story of the streetstyle emblem Chuck Taylor which celebrates its roughly 100 years of style influence and salute today’s fans of the sneaker.
The campaign consists of several vignettes that range from three to nine seconds, a 60-second spot and a 90-second video featuring well-known personalities across sports, music, TV and social networks, such as Gucci Gang, Lukas Ionesco, Vince Staples, Winnie Harlow …
Watch the 90 seconds long version below:

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