Starting tonight and until 21 August, the whole world focus their attention on Brazil where will take place for more than two weeks, the XXXI Olympic Summer Games.
This planetary sports event is the opportunity for any brand to increase special marketing operations and to roll out limited editions to communicate about their products. This was the case of Beats by Dre which has unveiled a a Unity Edition of its Studio Wireless headphones.
“The Unity Edition” was inspired by the Olympics’ spirit of solidarity and fraternity. Each pair is emblazoned on one side with a color inspired by the flag of the selected country – ten nations were celebrated in this collection – and a metallic black on the other side to symbolize the symbolic unifying element.
The headphones collection is currently available on Apple and at Apple stores, priced at $380 USD.