19Oct 09 Lacoste Limited Edition of Its 101 Sunglasses from 1980By Eric Basso
 The Lacoste legend began in Boston in 1925, when René Lacoste, a tennis superstar of the 1920’s and 1930’s, made a wager with the captain of his Davis Cup French team that if he won the next game, the captain would buy him an alligator suitcase. An American journalist remembered this and coined Lacoste’s nickname, writing: “He didn’t win the bag, but he fought like an alligator”. Back home alligator became crocodile, and a legend and a logo were born.
In 1933, Lacoste decided to begin manufacturing the perfect shirt for tennis, a polo shirt that he had invented and called the 1212. This polo shirt revolutionized men’s sportswear.
In 1980, during the Golden Age of Tennis, Lacoste expanded its product offering and released its first original eyewear products. Inspired by the origins of the brand, that first pair of "La Lunette Lacoste" sunglasses was a pilot-style frame called "101’" The Lacoste 101 featured premium quality materials with unique styling and reflected the brand’s sporty elegance, making it immediately at home both on and off the court just like the iconic 1212 polo. To celebrate the 30th anniversary of the 101, Lacoste is releasing a limited edition of 1000 pairs worldwide. Price: $250, 250 EUR. "The design is so simple, so obvious. It is clean and universal’ explains Christophe Pillet, design director of Lacoste eyewear. "It has the same ingredients or DNA if you will, as the 1212 polo. What makes these iconic products special is that they were designed for a particular function, not as a mere trend or to follow fashion. That is why they are and will always remain timeless and contemporary". "The 101 is very graphic. It has the right proportions, is light and large but not oversized. At the time, the 101 had the best lenses to ever exist on sunglasses" Pillet adds. "We asked the production team to recreate the model exactly as it was. The only change we allowed ourselves to make way was to upgrade the quality of the debossed logo on the temples. Everything else is just as it was and should be". The Lacoste101 will be available from December 2009 in some of the best shops in the world, including Colette in Paris, Dover Street Market in London and 10 Corso Como in Milan. www.lacoste101.com Photo courtesy of Lacoste See also
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