Victorinox has rolled out their new fragrance ‘SWISS Unlimited’ Eau De Toilette. This masculine fragrance is described as a mix of natural “Swiss essences” with notes of wooded silver fir, alpine herbs and absinthe.

This is unusual, I think, for the scent of the perfume.

I know Victorinox for quite some time, and I always drop by their Soho shop when I am in the neighborhood. Renowned worldwide for its quality and versatility of the army knife design for more than 100 years, Victorinox then segue into the timepieces, travel accessories and apparel. The emblem of masculinity and adventure is always the attribute that I have for Victorinox. The shop became one of my haunt is because of the slick design they blend with the durability I can find in their product; simple and useful. No muss, no fuss!

I couldn’t really deconstruct the composition of the fragrance which is what I do all the time when I first get the bottle, but now it is so tricky…; men’s fragrance is not so predictable any more. Or it’s just them?? The fusion of three Swiss indigenous elements, gin, absinthe and wooded silver fir, glorifies the Swiss heritage and the result is so aromatic and infatuating. Talking about absinthe, right! Maybe it will not cause any psychoactive effect but it definitely has the mysticism in the balm.

The perfume is sold exclusively at Bloomingdale’s and here are some extras: if you are the    ”seeing is believing” type, or “smelling” is believing, for that matter, you can go to their website and order free sample from them.
Or you can join them at their official launch party at Bloomingdale’s in New York City on October 22nd. 

Price : €42 ($75).
The complete SWISS Unlimited collection also includes a deodorant, stick and shower gel for $190.